Benchmarks For Email Appending And ECOA

FreshAddress just released some new benchmark data for email appending and email change of address services.

Commercial clients average deliverable email append results:

• Household appending: 16%
• Individual appending: 12%

Nonprofits average deliverable email append results:

• Household appending: 15%
• Individual appending: 9%

Average deliverable email change of address results:

• Email Change of Address: 8% (both commercial and nonprofits)

FreshAddress also noted that quarterly processing of the list more than doubled the success rate over the course of a year for both email appending and email change of address.

eINFO - a collection of articles and studies about email marketing.

10 Reasons Your Agency Should Not Program Your HTML Email Templates (Part 1)

Lesley Cortright, Premiere Marketing Automation, release a new article, 10 Reasons your Agency (Marketing, Branding, Interactive or otherwise) Should Not Program Your HTML Email Templates. Here are the first five tips.

1. Agencies are generally trained to program websites, not HTML emails. You should use inline CSS as opposed to placing the CSS in the header of the code.

2. XHTML is not W3C compliant. XHTML can cause problems with un-closed tags and non-standard tag types and formatting.

3. Email is more science than art. They are multiple issues (rendering issues, spam filters, deliverability) to overcome to ensure the customer has a positive experience with your email.

4. Make effective use of campaign technology. Many times agencies are more concerned with their bottom line than they are making the content the most relevant and efficient to the end user and client.

5. Email delivery rules change constantly. If you are not in the space, there is no way to know what is happening with various ISPs.

eINFO – a collection of articles and studies about email marketing.

Definition: Feedback Loop

George Bilbrey, ReturnPath, released a new article, Feedback Loops: Free Deliverability Gold. George defines feedback loop as “…a system by which the ISP provides the sender a copy of a message that a subscriber has reported as spam – usually hitting a “report spam” button.”

eINFO – a collection of articles and studies about email marketing.

Survey: AP-AOL-Pew Research Center Mobile Lifestyle

A new AP-AOL-Pew Research Center mobile lifestyle survey has found that U.S. cell phone users find themselves increasingly addicted to using their cell phones. Here are some interesting findings concerning email:

• 32% of respondents say they want to send mobile email with their next phone or currently do now.
• 8% of cell phone users currently access their email from their cell phones.
• 24% of those who do not currently check their email from their phones say they would like to be able to do so.

eINFO – a collection of articles and studies about email marketing.

Webinar: Multicultural Email Market

eROI will be hosting a webinar, Emailing the Right Way to the Global Market, on April 13.

Topic: Multicultural Email Marketing
Date: April 13, 2006
Time: 11:00 am, Pacific Daylight Time (GMT -07:00, San Francisco)
2:00 pm, Eastern Daylight Time (GMT -04:00, New York)
8:00 pm, Europe Daylight Time (GMT +02:00, Amsterdam)
Friday, April 14, 2006
2:00 am, China Standard Time (GMT +08:00, Beijing)
Event address for attendees:
https://eroi.webex.com/eroi/onstage/g.php?d=922102153&t=a
Event number: 922102153
Event password: global
Teleconference: To be announced

eINFO – a collection of articles and studies about email marketing.

WhitePaper: Email Blocking and Filtering Report

ReturnPath released a new whitepaper, Email Blocking and Filtering Report Second Half of 2005. ReturnPath noted that email blocking and filtering numbers have improved slightly over the past year. Earthlink, Mac.com, Compuserve, and USA.net had the lowest incidence of blocking and filtering. Excite, Gmail, Lycos and Adelphia had the highest incidence of blocking and filtering.

The whitepaper also cites a February survey about consumer’s view on email deliverability.

• 73.4% had email they wanted to receive end up in the junk folder or go missing all together.


• 56.7% have added at least four corporate domains to their personal address book to help ensure inbox deliverability.


• 16.7% added between one and three domains to their personal address book to help ensure inbox deliverability.

eINFO – a collection of articles and studies about email marketing.

WhitePaper: Email Blocking and Filtering Report

ReturnPath released a new whitepaper, Email Blocking and Filtering Report Second Half of 2005. ReturnPath noted that email blocking and filtering numbers have improved slightly over the past year. Earthlink, Mac.com, Compuserve, and USA.net had the lowest incidence of blocking and filtering. Excite, Gmail, Lycos and Adelphia had the highest incidence of blocking and filtering.

The whitepaper also cites a February survey about consumer’s view on email deliverability.

• 73.4% had email they wanted to receive end up in the junk folder or go missing all together.


• 56.7% have added at least four corporate domains to their personal address book to help ensure inbox deliverability.


• 16.7% added between one and three domains to their personal address book to help ensure inbox deliverability.

eINFO – a collection of articles and studies about email marketing.