The Longer… The Lower

For subscribers that have been on your email list for two months, marketers should expect a decline in open rates by 20-25%. Subscribers that have been on your list after two years, marketers should expect open rates to decline between 35-45%. These figures are based on MarketingSherpa and EmailLabs’ Intevation Report data.

eINFO – a collection of articles and studies about email marketing.