Thursday, December 22, 2005

DoubleClick’s Sixth Annual Consumer Email Study

DoubleClick released the results of their Sixth Annual Consumer Email Study. Here are some of the results they found:
  • 55% view work emails from home in the evening.
  • 54% view work emails from home on the weekends.
  • 48% check their personal emails at least occasionally at work during the day
  • The average consumer has maintained the same email address for 4 to 6 years.
  • 2/3 of respondents have never changed their email address.
  • 78% of respondents have made a purchase as a result of an email.
  • 59% have redeemed an email coupon in a store.

E-mail Dayparts Lose Impact,

eINFO – a collection of articles and studies about email marketing.

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