DoubleClick’s Sixth Annual Consumer Email Study

DoubleClick released the results of their Sixth Annual Consumer Email Study. Here are some of the results they found:

• 55% view work emails from home in the evening.
• 54% view work emails from home on the weekends.
• 48% check their personal emails at least occasionally at work during the day
• The average consumer has maintained the same email address for 4 to 6 years.
• 2/3 of respondents have never changed their email address.
• 78% of respondents have made a purchase as a result of an email.
• 59% have redeemed an email coupon in a store.

E-mail Dayparts Lose Impact, Clickz.com

eINFO – a collection of articles and studies about email marketing.