DoubleClick Consumer Email Study - PDF Link

Here is the link to the actual PDF for DoubleClick's Sixth Annual Consumer Email Study. Enjoy!

eINFO - a collection of articles and studies about email marketing.

DoubleClick’s Sixth Annual Consumer Email Study

DoubleClick released the results of their Sixth Annual Consumer Email Study. Here are some of the results they found:

• 55% view work emails from home in the evening.
• 54% view work emails from home on the weekends.
• 48% check their personal emails at least occasionally at work during the day
• The average consumer has maintained the same email address for 4 to 6 years.
• 2/3 of respondents have never changed their email address.
• 78% of respondents have made a purchase as a result of an email.
• 59% have redeemed an email coupon in a store.

E-mail Dayparts Lose Impact, Clickz.com

eINFO – a collection of articles and studies about email marketing.

Developing Your Strategic Email Roadmap

metaLogic Consulting, Inc. released a whitepaper, “Developing Your Strategic Email Roadmap”. This whitepaper helps you create a strategic email roadmap that focuses your efforts on what is important, and helps you build out the capabilities that will make your messaging infrastructure responsive, secure, integral, and cost-effective.

eINFO – a collection of articles and studies about email marketing.

Preview Pain

eMarketer released a new article, ”Preview Pane”, that cites the EmailLabs study on the use of preview panes. I commented on this study back on November 1.

eINFO – a collection of articles and studies about email marketing.

Choosing an ESP

VerticalResponse released a whitepaper,”Eight Things To Consider when Choosing An ESP” on dmnews.com. The whitepaper lists several factors that you should consider before choosing an Email Service Provider (ESP).

eINFO – a collection of articles and studies about email marketing.

Gmail Serves Spam Recipes

Gmail now serves spam recipes in the spam folder view. They have several to choose from!


eINFO - a collection of articles and stuides about email marketing.

How To Engage New And Reactivate Old Subscribers

EmailLabs’ latest newsletter points to an article, Combat List Inactivity by Older Opt-Ins, that provides several tips to help engage your new email subscribers as well as reactivating your old email subscribers.

• Send a welcome message right away to your new subscribers.
• After mailing out your first or second newsletter, consider sending a quick survey to see if the newsletter met the recipient’s needs and expectations.
• Capture demographic information and interests during the sign up process and then develop and send personalized messages based on that information.
• Survey all list members, asking them to rate your content, design, offers, etc.
• Determine which subject lines, articles and offers drive the highest open and click-trough-rates and then align your future message content accordingly.
• Segment out readers who have not opened or clicked in several months to a year and send them a special reactivation offer, along with an invitation to unsubscribe.
• Add dynamic content that reflects past buying behavior or content interests.
• Streamline your unsubscribe process.
• Invite anyone who has been on the list for a year or more to opt-in again, and include an unsubscribe link for those who want out but just haven’t gotten around to it.

Additonal Resource Article: 12 Tip for Targeting Inactive Subscribers

eINFO – a collection of articles and studies about email marketing.

The Longer… The Lower

For subscribers that have been on your email list for two months, marketers should expect a decline in open rates by 20-25%. Subscribers that have been on your list after two years, marketers should expect open rates to decline between 35-45%. These figures are based on MarketingSherpa and EmailLabs’ Intevation Report data.

eINFO – a collection of articles and studies about email marketing.

Webinar – Reputation and How it Affects Email Delivery

ReturnPath is hosting a webinar, Reputation and How it Affects Email Deliverability, on Wednesday, December 7 at 1pm EST. The webinar will look at what factors are affecting your email deliverability. You will also learn what programs are available that could help correct and prevent potential deliverability roadblocks.

eINFO – a collection of articles and studies about email marketing.

Webinar – Email Metrics: Top Trends for 2006

SilverPop is hosting a webinar with MarketingSherpa on Tuesday, December 2 at 2pm EST to present some findings from “Email Marketing Benchmark Guide 2006”. The webinar will show:

• How to grow your email list
• Average open, click and conversion rates
• How to get better campaign results
• Business-to-Consumer vs. Business-to-Business email stats
• How your peers are budgeting for email
• Eyetracking lab test results on email newsletter design

eINFO – a collection of articles and studies about email marketing.