Bill Nussey, The Quiet Revolution in Email Marketing, after attending the semi-annual eMarketing Association conference posted on his blog that email is still the best advertising and lead-generation tool. Bill mentioned that audience members were asked what their most successful advertising and brand-building mechanism was and that EVERYONE said newsletters.
eINFO – a collection of studies and articles about email marketing.
Tuesday, April 12, 2005
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I am glad you could attend the event, and agree with your comments. eMail is still and will continue to be one of the best methods to communicate with customers, associates and prospects. As long as your messages are targeted and provided with permission eMail can provide some of the best ROI available in marketing
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