Bigfoot Interactive released its quarterly vertical benchmark analysis for Q4 2004 email communications campaigns. They found that overall delivery rates (total emails attempted minus all failures) across all major vertical markets were high and reached 94%, 94%, and 91% in the Media, Retail and Financial Services markets respectively.
Bigfoot found that retailers continue to rely on email communications as an effective and efficient marketing tool. The study found that unique clicks to commerce sites and individual products were valued at more than $375 million dollars for the quarter.
eINFO – a collection of articles and studies about email marketing.