End-User Study on Email Hygiene

The Radicati Group released a free report that tries to get at the heart of why spam still plagues inboxes. The study finds that end-users need more education about spam.

eINFO – a collection of articles and studies about email marketing.

CSS Limitations of Hotmail and Gmail

eROI released a “limited analysis” of how Hotmail and Gmail handle CSS. eROI shares some guidelines on how you can use CSS in your enewsletter.

eINFO – a collection of articles and studies about email marketing.

Rules of Thumb – Right Email Frequency

G. Simms Jenkins, BrightWave, provides a couple suggestions when contemplating how often you send email to your customers.

• Establishing a maximum frequency is a must.
• Also consider minimum standards as well – mail at least on a quarterly basis.
• Never more that once within 72 hours – except breaking news or other timely content.
• Adjust frequencies for different customers based on list segmentation.
• Campaigns should be adapted based on the response… use your metrics.
• Plan, test, adapt, analyze and refine.

eINFO – a collection of articles and studies about email marketing.

Email Appends the Wrong Way

Bill Nussey, The Quiet Revolution in Email Marketing, gives a great example of how email appends can go bad. This example also stresses the point that personalization can also have a negative effect when the WRONG information is displayed!

eINFO - a collection of articles and studies about email marketing.

Personalize and Customize Email

Paul Soltoff, clickz.com, talks about how to implement Recency, Frequency, and Monetary (RFM) into your segmentation strategy. Paul gives a quick overview on how to accomplish this.

eINFO – a collection of articles and studies about email marketing.

Digital Impact’s Email Deliverability Results

Digital Impact released its email deliverability results from Q4 2004. Digital Impact boast higher deliverability rates from last quarter. This is promotional report boasting about what the company has done for its clients to improve deliverability.

eINFO - a collection of articles and studies about email marketing.

Study: Email Marketing Use and Trends H2 2004

MailerMailer recently released a report on email marketing trends that occurred in the second half of 2004. This report is easy to read with a lot of charts.

eINFO - a collection of articles and studies about email marketing.

Lyris ISP Deliverability Report Card

Lyris recently released their Q1 2005 ISP Deliverability Report Card. The data they gathered indicated that Internet and email service providers are currently operating at an average gross deliverability rate (total number of messages delivered to the email inbox and bulk folders, combined, divided by the total number of messages sent) of 92.5 percent. The average rate of inbox deliverability is somewhat lower at 88.5 percent. They also found that U.S. providers earned a deliverability average of 91.3 percent (gross) and 87.9 percent (inbox).

eINFO – a collection of articles and studies about email marketing.

Bigfoot Interactive Releases Benchmark Results for Email Communication Campaigns

Bigfoot Interactive released its quarterly vertical benchmark analysis for Q4 2004 email communications campaigns. They found that overall delivery rates (total emails attempted minus all failures) across all major vertical markets were high and reached 94%, 94%, and 91% in the Media, Retail and Financial Services markets respectively.

Bigfoot found that retailers continue to rely on email communications as an effective and efficient marketing tool. The study found that unique clicks to commerce sites and individual products were valued at more than $375 million dollars for the quarter.

eINFO – a collection of articles and studies about email marketing.

Marketers Still Agree Good Old Email Newsletters Rank #1

Bill Nussey, The Quiet Revolution in Email Marketing, after attending the semi-annual eMarketing Association conference posted on his blog that email is still the best advertising and lead-generation tool. Bill mentioned that audience members were asked what their most successful advertising and brand-building mechanism was and that EVERYONE said newsletters.

eINFO – a collection of studies and articles about email marketing.

Survey Finds 44 Percent of Respondents Have Trouble Finding Email

ZyLab released results from its email management survey of government agencies. The survey findings reveal that, although government employees heavily rely on email as their primary way of communication and for getting their jobs done, many employees still don’t adequately back-up or effectively manage their emails. Here are some of their other findings:

• 100 percent of respondents believe that email should be considered "official records", 44 percent claimed to have trouble locating emails – even though they are considered records.
• 65 percent noted they did not have an email policy in place.
• 59 percent have implemented a specific email solution to help manage the growing number of emails.
• 54 percent back up their email on a daily basis.
• 24 percent never back up their email.
• 65 percent of the respondents claim to receive 50+ emails daily, 24 percent receive 26-49 emails daily, and 11 percent receive 25 or less per day.

eINFO – a collection of studies and articles about email marketing.

Study Finds Email Responsiveness is Eroding Away

The Hornstein Associates’ annual email responsiveness survey has been just released. The survey asked 38 respected companies, “What is your corporate policy regarding the turnaround time for emails addresses to customer service?”. The Hornstein’s study found that in 2005 only 42% of companies responded within 24 hours, down a full third from a high of 63% in 2002. Hornstein has established that customers expect an email reply within 24 hours. This has been corroborated by Jupiter Research’s Customer Service Webtrack. The amazing thing that this survey found was that 36% of companies simply did not respond at all.

eINFO – a collection of articles and studies about email marketing.

Gmail Expands…2GB

Gmail recently expanded its storage capabilities to 2GB. As of right now my account is at 1373 MB. Anyways they plan on expanding the storage capabilities past the 2GB. Maybe they are training users to store large amounts of files on the Internet so that users get use to the idea of a virtual PC?

eINFO - a collection of articles and studies about email marketing.