RSS – The Email Marketing Killer

Derek Harding, clickz.com, released a new article, “RSS: The E-mail Marketing Killer?”. Derek explains how he is skeptical that RSS is an alternative to email for mass marketing.

I agree with him that RSS has not matured enough for mass marketing. But I definitely see that RSS can be used for niche marketing in its current form.

Derek also states, “It’s not useful or effective to take a quarterly newsletter or monthly promotional e-mail and publish it via RSS for the mass market.”

By no means would you want to stop emailing and only offer a RSS feed. You want to compliment your email marketing by putting RSS into your marketing mix. By publishing your newsletter via RSS you provide your users/customers another marketing channel to access your content.

eINFO – a collection of articles and case studies about email marketing.

Technorati Tags: RSS, email marketing, eINFO

comScore Top Five Web Email Clients

The Email Wars blog posted a comScore chart that provides the top five web email clients.

1. Yahoo! Mail
2. AOL E-mail
3. MSN Hotmail
4. Google Gmail
5. Comcast.net Webmail

eINFO – a collection of articles and case studies about email marketing.

Technorati Tags: top web email client, email marketing, eINFO

Webinar: Habeas - Drive Holiday Sales Through Email

Habeas along with Forrester Research’s Sucharita Mulpuru will be hosting a webinar on best practices to help boost your email program for the upcoming holiday season. The webinar will be held on Tuesday, August 15 at 2pm EST. You can register at http://habeas.com/en-US/reg/reg.php?s=ecommerce.

eINFO – a collection of articles and case studies about email marketing.

Technorati Tags: Habeas, Forrester, email best practices, holiday email, email marketing, eINFO

Microsoft Windows Live Email Offers a Universal Unsubscribe Button

DirectMag released an article, “E-mailers Call For AOL, Yahoo! to Follow Microsoft’s Lead”. The article notes that some users are noticing a universal unsubscribe link in their Windows Live Email.

Currently Yahoo! and AOL do not have any plans to follow Microsoft. I think this will be a wait and see how it works and then jump aboard. I think for all email marketers that this is definitely a step in the right direction to combat the “Report this is Spam” button.



Bill Nussey - Unsubscribe Button May Become a Reality

Mark Brownlow - You need another line in your header


eINFO – a collection of articles and case studies about email marketing

Technorati Tags: Windows Live, Unsubscribe Button, Microsoft, email optimization, email marketing, eINFO

Webinar: Holiday Email Optimization with Eyetracking

ReturnPath is sponsoring a webinar, “How to Earn Higher Email Response This Holiday Season” on August 17th at 1pm EST. ReturnPath and Eyetools Research are providing an opportunity to publicly critique your email templates.

Eyetools Research: Email Optimization Webinar (and a chance to get your email template heatmapped for Free)

ReturnPath: FREE Webinar: How to Earn Higher Email Response This Holiday Season


eINFO – a collection of articles and case studies about email marketing

Technorati Tags: ReturnPath, Eyetools, email heatmap, email optimization, email marketing, eINFO

eINFO: Blog Posts Now Available Via Email

I have added the ability for you to receive my feed via email courtesy of Feedburner. Go ahead and sign up on my homepage under the "Subscription" section. Enjoy!

eINFO - a collection of articles and case studies about email marketing.

Advertise on My Email Marketing Blog

I have just passed 3000 unique visitors to my email marketing blog. I have decided to place AdSense ads on my site. You now have an opportunity through AdWords to advertise on this site. I typically have about 30 visits a day with an average visit length of 2 minutes 11 seconds. Talk about the "Long Tail". Since this blog is on such a niche topic there is a highly qualified audience to target. Thanks to all the readers!

eINFO - a collection of articles and case studies about email marketing.

US Mobile Consumption of Email on the Rise

M:Metrics released their latest data on U.S. mobile subscriber monthly consumption of content and applications. The report saw an increase of 5% in the mobile activity of viewing personal email. The report also noted an increase of 6.4% in the mobile activity of viewing work emails.



eINFO - a collection of articles and case studies about email marketing.

Technorati: Mobile, Email Marketing, eINFO

Gmail Sees 93% Increase in Users

Charlene Li, Forrester, has a blog post talking about Google being a “one-trick-pony”. In the post she looked at some user data from Neilsen//NetRatings on Google services. The data noted that Gmail’s unique users have increased from 4.3MM to 8.3MM in the last 12 months.

eINFO - a collection of articles and case studies about email marketing.

Technorati: Gmail, Email Marketing, eINFO

Top Social Bookmark Sites List

I was curious as to which social bookmarking sites were the most popular. I took the list of social bookmark sites from TopRank Social Bookmark Link Creator and plug them into Alexa Traffic Rank to see.

Digg - 100
Del.icio.us - 147
Technorati - 247
Reddit - 1411
Furl - 2357
BlinkList - 4002
Spurl - 9870
Magnolia - 11536
Blogmarks - 12538
Shadows - 15021
Simpy - 16669
Rawsugar - 22406
Onlywire - 23680
Wink - 29121
Connetea - 29538
Blinkbits - 30773
Netvouz - 30958
Gravee - 39647
Citeulike - 41924
Scuttle - 45341
Linkagogo - 49738
Feedmelinks - 54967
de.lirio.us - 63676
Tagtooga - 85897
Feedmarker - 86606
Linkroll - 89059
Buddymarks - 90605
Maple - 137907
Talkdigger - 155583
Igooi - 188825
Givealink - 435866
Lilisto - 445219
Yahoo MyWeb - 1 (Yahoo ranking)

eINFO - a collection of articles and case studies about email marketing.