Jupiterwebcast: Using Dynamic Content to Improve Results

Jupiterwebcast will be holding a webinar on January 26. The webinar will examine how employing targted, dynamically generated e-mail campaigns has shown to improve results that are four to eight times better than the results of static campaigns. They will also be illustrating best practices through several real-life case studies.

eINFO - a collection of articles and studies about email marketing

Segment Customers Into Lifcycle Groups

Just read the BtoBOnline.com newsletter and it mentioned sending relevant email to customers. They had one example of a firm that segments their customers into lifecycle groups, such as brand new customers and existing customers. I though that this was an interesting way to look at segmenting your list.

eINFO - a collection of articles and studies about email marketing.

Positive Email Experience Win Loyalty

There was a recent article relased outlining a recent study that was conducted by The Customer Respect Group (TCRG). TCRG is an international research firm that focuses on how companies treat customers online.

• During fourth quarter 2004, about 40% of retailers answered customer questions within a day. This figure was double what it was a year ago.
• 13% did so within an hour
• 15% of companies responded within four hours
• 15% did not respond to online inquiries
• two-thirds of customers will go to a competitor's Web site if they don't get a response in a "timely" manner. Customer generally consider an answer within 24 hours to be timely.

eINFO - a collection of articles and studies about email marketing.

AOL to Offer Free Mail

Running through my RSS feeds from the Holiday break I came across an interseting article talking about AOL offering free email. Look for AOL to lauch this in mid-2005. Currently their is a beta version for AOL sbscribers at webmail.aol.com.

eINFO - a collection of articles and studies about email marketing.

6 Ways to Make Subscriptions Soar

Meryl K. Evans submitted an article that is on emailuniverse.com about 6 ways to make subscriptions soar.

• Offer soemthing complimentary for subscribing
• Contribute an article to another publication
• Include the newsletter information in your email signature
• Spread the word face-to-face
• Encourage forwarding to others
• Find partners for link exchanges

eINFO - a collection of articles and studies about email marketing

Added Link to Automated RSS Submission Tool

Just put a link to FeedSubmitter on my site. FeedSubmitter is a web-based free service that lets you add your RSS newsfeed to 15 RSS aggregators as well as Google and Yahoo. If you are publishing your enewsletter via RSS this could help it get syndicated alot easier. Also you may want to check out Ari Paparo's "Big List of Blog Search Engines".

eINFO - a collection of articles and studies about email marketing.

ExactTarget Reveals Their 2005's Top Email Trends

ExactTraget released their 2005's Top Email Trends.

• Sending unique messages based on individual attributes at an appropriate frequency
• Frequency becomes individually driven
• Software user interfaces become easier to use
• Data integration fuels relationship marketing
• Automated/Event-driven emails
• Email will become the great marketing equalizer
• "From" address will become the most import factor in determining the intial success of an email program
• Better control and compliance within organizations
• In-house email will convert to Email Service Providers

eINFO - a collection of articles and studies about email marketing

Text vs HTML and the winner is....

Jeanne Jennings released another article about the great debate over Text vs HTML. The article contains feedback from readers. Readers agreed that HTML is better than text. But remember you should always ask the recipient thier mail preference!

eINFO - a collection of articles and studies on email marketing.

Gmail Best Practices WhitePaper

ExactTraget recently released a whitepaper on Gmail best practices. Here are some highlights of some of their recommended best practices:

• The subject line is entitled up to 60 characters, and the snippet (bits of text pulled from the top of the email body) uses whatever space is left (up to 86 characters).
• Try adding a column with a strong border at the right of your newsletter to reduce the chance that the user's eyes will not drift further to the text ads.
• Plan on repeating your main message/call to action in text at the top of your email
• Give your subscriber the option to subscribe to receive a text version of your email.
• Best to reduce the use of images at the top of the message to reduce visual interruption of mulitple "image missing" icons.

eINFO - a collection of articles and studies about email marketing

Microsoft Junk E-mial Filter

This webpage is a description of exactly which words the the Microsoft Junk and Adult Content filters look for and where the filter looks for them.

eINFO - a collection of articles and studies about email marketing