Loren McDonald, EmailLabs, released an article in their latest enewsletter, “The Number are In on Email Subscriber Inactive Rates. The article looked at members who did not open or click on any emails sent to them for six months. The article notes that in general, “inactives” make up 30% to 50% of a typical mailing list. The article links to some resources that talk about how to re-engage with your “inactives”.
eINFO – a collection of articles and studies about email marketing.