Twitter Stats 2011 - Pew Internet Study

 Pew Internet released their latest study on Twitter usage called Twitter Update 2011. The study provides some great insight into the demographics of Twitter users. One of the bigger takeaways was that 13% of online adults use Twitter. This was a 16.5% increase over the previous study done in 2010. The study also found that over half of respondents (54%) accessed Twitter from their phone. The biggest growth for any age segment was 25-34 years old. This group grew from 9% in 2010 to 19% in 2011.

Here is a breakdown of the demographics from the study based on the 13% of online adults that use Twitter:

Gender

• Men  / 14% 
• Female / 11%

Age

• 18-29 / 18%
• 30-49 / 14%
• 50-64 / 8%
• 65+ / 6%

Race/Ethnicity

• White, non-Hispanic / 9%
• Black, non-Hispanic / 25%
• Hispanic / 19%

Household Income

• Less than $30,000 / 12%
• $30,000 - $49,999 / 15%
• $50,000 - $74,999 / 12%
• $75,000+ / 15%

Education Level

• High School Grad / 8%
• Some College / 12%
• College+ / 16%

Geographic Location

• Urban / 15%
• Suburban / 14%
• Rural / 7%