Wednesday, March 09, 2011

Chrysler Drops The F-Bomb on Twitter

Apparently someone at Chrysler's social media company posted a personal tweet that included the F-Bomb to the official Chrysler Twitter account @ChryslerAutos. It looks like the individual selected the wrong account to post the status update to.

I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king drive

Chrysler released a statement on their company blog apologizing for the incident. They also noted that the employee was terminated, which seems a bit harsh. I know when managing multiple Twitter accounts from a dashboard like TweetDeck, I have inadvertently published a post to the wrong account.

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