Wednesday, August 05, 2009

Characteristics of the Top 5% Most Active Users on Twitter

I came across an interesting Twitter study, Inside Twitter, by Sysomos. The study looked at over 11.5 million Twitter accounts. Since this study found that 5% of users accounted for 75% of all Tweets, Sysomos went a step further and looked at the characteristics of the top 5% of active users on Twitter.

The biggest finding in the new study, An In-Depth Look at the 5% of Most Active Users, is that they found 32% of the top "users" were actually bots. They extrapolated this data and found that 24% of all accounts on Twitter were bots. Now Twitter bots are not all spam there are some useful Twitter bots (here is a short list of top Twitter bots).

Some other interest stats:
  • Over 60% of top active users reside in the United States. Followed by UK (6.9%), Japan (4.7%), and Canada (4.3%)
  • 33.7% of top active users joined Twitter this year
  • 16.5% of top active users Tweet more than 10 times per day
  • Retweets accounted for 5.06% of top user's activity versus 4.02% for overall users

2 comments:

  1. Twitter is a pivotal tool in Online marketing tool .Good Post

    ReplyDelete
  2. Nice to know this info!

    ReplyDelete