Friday, June 11, 2010

Twitter Moves One Step Closer To Business Accounts

Twitter recently announced the acquisition of Smallthough Systems. Smallthough had provided Twitter with two internal tools, Dabble DB (an online database tool) and Trendly (an Google Analytics tool to analyze trends). Some have speculated that the acquisition of this company brings Twitter one step closer to business accounts. The Trendly tool looks like it will help bubble up trending data within Google Analytics. The Dabble DB tools looks more like a CRM system. Not sure if this program would be integrated into the business dashboard, but it could be.  

Thursday, June 10, 2010

Twitter Rolling Out Official URL Shortner

It looks as if Twitter will be rolling out their new URL shortner service this summer. It is currently being tested with Twitter employee accounts and will take the structure of Twitter is currently integrating their own URL shortner ( within Direct Messages (see Twitter Quietly Rolls Out Own URL Shortner). Twitter also goes on to state that there will be some sort of integration within the interface to automatically covert long URLs to  URLs. This has been a wanted feature for a very long time as users had to use a third-party URL shortner and copy and paste the link into the status update form. They also mentioned that third-party apps will be able to use this URL shortening service. Not sure if all links from these third-party apps will be automatically converted.

With the roll out of this URL shortening service, I believe that this is one step closer for Twitter to provide analytic link data to the user. So my guess would be that we will be seeing some sort of stats dashboard in the near future.

For those technical folks - you will want to stay away from shortening a short URL (i.e to This will cause a "chain redirect", which Google frowns upon. If you shorten a link like you are now producing a 301 redirect from to The URL will produce a 301 redirect to the original URL, thus causing a "chain redirect".