Monday, March 07, 2005

Exploring Viability of RSS to Supplement E-mail Marketing

JupiterResearch released a new report looking at RSS and email marketing. The report looks at:
  • To what extent RSS can supplement email marketing?
  • What are the primary drivers for adding RSS to the marketing mix?
  • What effect will RSS have on volume of email marketing messages?

eINFO – a collection of articles and studies about email marketing.

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1 comment:

  1. Brent Nau2:26 PM

    Cal - You may want to check out the article,
    http://www.clickz.com/experts/brand/capital/article.php/3492936, that the author of this report released on clickz.com.

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